Promotion

I decided to create a print magazine advertisement, because a picture is worth a thousand words. I feel that the concept ides of showing what happens when your not wearing Maybelline New York Great Lash Waterproof Mascara will be well represented using print advertisements. The advertisements will be in the magazines In Style, Lucky, Cosmopolitan, Seventeen, Elle, and People Style Watch. The magazines listed all reach out to a wide range of women. All magazines listed currently run Maybelline Cosmetics advertisements. They reach to women of different ages, income, education, and lifestyles. “Carried through the campaign, there must be a distinct core idea, an underlying central concept or related ideas – one could call it a theme or story.” (Advertising by Design, John Wiley & Sons, Page 193) All of the different scenarios in the advertisements will be part of the same theme and have consistency throughout the campaign in elements such as typography, photography style, and relevance. “In any media, visuals and words together communicate a whole message that is greater than the sum of the parts.” (Advertising by Design, John Wiley & Sons, Page 96) All of the advertisements will be asymmetrical, which will better display the photo of a messy mascara situation and the solution tube of Great Lash Waterproof mascara. Keeping consistent with all of these elements through all of the ads will bring the campaign cohesiveness.

The print advertisement will have the visual of what can happen when you don’t wear Great Lash Waterproof Mascara, along with words to describe the situation and introduce the solution. “In any media, visuals and words together communicate a whole message that is greater than the sin of the parts.” (Advertising by Design, John Wiley & Sons, Page 96)

Another way to promote Maybelline New York Great Lash Waterproof Mascara would be to hold a contest. “Realizing that the tools to create and share graphic or audiovisual messages are increasingly available to the average person, some brands have turned soliciting consumer generated content by sponsoring contests.” (Advertising by Design, John Wiley & Sons, Page 7) The contest would consist of any consumer who wanted to create an idea for an ad for this campaign. The winner would have their advertisement brought to life and have it a features commercial and print advertisement.