Week 9 EOC: For Those Who Think Young

Is advertising today aimed at younger people more than in the past?

In 1961 Pepsi Cola had a commercial and advertising campaign called For Those Who Think Young. This campaign targeted a younger crowd as well as young families, based on the people in the advertisements and the lyrics of the commercial song. They targeted the younger crowd because it was a sugar filled carbonated drink that was fun.

Today, there are a lot of advertisements that are targeted at a younger market crowd as well as many other types of consumers and consumers that have different incomes, who are different races, consumers who have different interest, and other variables that marketing can be broken down into for different categories.

I think that a younger aged market is being targeted more than ever. Weather the young consumer had an income or not, their parents most likely do. This leads to products being bought that were aimed at the younger consumer, reasons for being that maybe the parents wanted their children to have the things that they never got, or that the targeted younger crowd had worked hard to save money to get the product that they wanted. Another reason that there is so many products aimed at younger people could be that they don’t full understand the difference of needs and wants, therefore they might be under the impression that they need everything.

There is also a lot of advertising that targets other ages as well. Cars, jewelry, medications and supplements, food and beverages, and vacations are all targeted to people 30 years of age and up.

Today, there is more advertising going on than there has ever been. I think it is fair to say that there is advertising aimed at all different ages from toddlers to seniors and of all different lifestyles. People are more individualistic than ever creating thousands of different markets, pretty much a market for every interest. There is no one-way to market everyone through one strategy or visual in advertising.

Week 9 BOC: Chocolate

Chocolate has been becoming more and more popular due to the growing fad of trying to be healthier. Chocolate has flavonoids, which act as antioxidants, which help to protect the body from ageing caused by free radicals, which can lead to heart disease.

Many chocolate brands and manufacturers highly advertised chocolate this year for Black Friday, Cyber Monday, and for other Holiday shopping days. I did a Google search for chocolate sales and the first brand I found under the news articles for the company setting record sales for their company for Cyber Monday this year.  

Here are a few things the article said about Moonstruck Chocolate Co. “Around 3 p.m. on so-called CyberMonday, Moonstruck Chocolate blew past last year's salesfigures for the day that's become the online version of Black Friday. With a herd of white chocolate snowmen welcoming shoppersto its website, the Portland-based retailer predicted Monday would set a salesrecord. That's sweet news for Moonstruck, which hasseen the Monday after Thanksgiving -- a shopping event created by an onlineretail trade group in 2005 -- grow from its fifth busiest in 2009 to a topselling day last year.”

One of Moonstruck’s advertisements, full of these delicious looking sugar coated white chocolate snowmen is a good representation of the winter holidays to come. It is fun and cute with a great headline saying holiday party, which already gives you ideas of how you can use these chocolates. The sale it’s self isn’t the greatest sale ever, but you get an additional 10% percent off an order of $60.00 or more plus free standard shipping to one address. The advertisement doesn’t specify if you can’t use this CYBERMONDAY11 10% off plus free shipping. So in the case that you can use this discount code on top of other sale prices and discounts this would be a good deal

Week 8: Typography

Font for Maybelline Mascara 

Laugh, Love, and Cry.

Billo

Laugh, Love, and Cry.

Alba Super

Laugh, Love, and Cry.

Snell Roundhand Black

Laugh, Love, and Cry.

Modern No. 20 Bold

Laugh, Love, and Cry.

Handwriting - Dakota

Laugh, Love, and Cry.

Jazz LET

Laugh, Love, and Cry.

Giddyup Std

Laugh, Love, and Cry.

American Typewriter

Laugh, Love, and Cry.

Academy Engraved LET

Laugh, Love, and Cry.

Rosebud Antique

Laugh, Love, and Cry.

Diamante

Laugh, Love, and Cry.

Vintage

Laugh, Love, and Cry.

Philosopher Bold

Laugh, Love, and Cry.

olivia

Laugh   Love   and Cry.

Ashby Medium

Week 7 EOC: The Pitch

Product: Maybelline New York Great Lash Waterproof Mascara.

Maybelline New York Great Lash Mascara is known as America’s favorite mascara and a tube is sold every 1.7 seconds. Although it doesn’t seem like they have any problems selling the mascara, from my researches I think that the product could form a more appealing and creative image. From the Maybelline website I found this description for their Great Lash waterproof mascara.

“AMERICA'SFAVORITE MASCARA CONDITIONS AS IT THICKENS WATERPROOF”

That was all that the page displayed about the product, which is a great product that I think needs a better slogan behind it. They need to be more creative with their advertisements and work on targeting more consumers. Their competitors Cover Girl and L'Oréal both have commercials that really grab my attention so I know that Maybelline's Great Lash Waterproof Mascara can compete with their advertisements. My pitch for this product is this:

Whether you are crying from breaking up with your boyfriend or laughing so heard your eyes start to water, Maybelline New York Great Lash Waterproof Mascara stays on your lashes and doesn’t run down your face, helping you keep your cool.

The advertisement for this product will show a young woman that has been crying with black eye makeup and mascara running down her face and then will show her again after she has applied Maybelline New York Great Lash Waterproof Mascara without eye makeup running her face. There can be many different variations of this advertisement such as showing a before and after of a woman that is in the rain, a woman that is laughing so hard she is crying, and a woman that is sweating from the heat of a hot summer day.

New Slogan: Laugh, Love, and Cry. Maybelline New York Great Lash Waterproof Mascara.

Week 6 EOC: Copywriting

The Got Milk? Campaign caught my interest because it is such a short slogan. The print ad’s and television commercials I have seen up until now have always led me to believe that the advertisements were to show that drinking milk is good for your health and bones. While doing more research on the Got Milk campaign I have learned that the first got milk commercial (below) is suggesting that if the guy in the commercial had a full carton of milk he could have gotten the answer right because he would have washed down his peanut and butter sandwich faster than without it. I also found in my researches of this campaign that they aren’t really advertising milk to make people healthy, they are promoting it for the sole purpose to sell more milk. “This is our objective statement today: Sell More Milk. Everything that we do, every moment that I spend, gets filtered through this objective. If it doesn't sell more milk or have the potential to sell more milk, we won't do it - it's that simple.”

Wendy’s Where’s the Beef? Advertisements are also a good example of a short and simple slogan that attracted attention. Wendy’s wanted to stand out from the thin beef patties from Burger King and McDonalds so they advertised their thick patties and in a way to attract the fast food eaters of the United States. I found in a blog at americamthinker.com “We were red blooded Americans, by God, proud and vigorous, with hearty appetites for red blooded all American beef!” This is true, but it also stirred up some negative thoughts from vegans and vegetarians and people who are just against eating cow and slaughterhouses. This led Wendy’s to lay off their Where’s the Beef commercials but who ever said that bad publicity wasn’t good publicity.

Week 6 BOC: Chim Chim Cheree

Pic-O-Pay – Brand of toothpaste

Fluoristan - The original name for crest. A white powder, SnF₂, used to fluoridate toothpaste.

Hexachlorophene - A commercial preparation of the drug, pHisoHex, was widely used as a very effective antibacterial skin cleanser in the treatment of acne. also known as Nabac, is a disinfectant. The compound occurs as a white to light-tan crystalline powder, which either is odorless or produces a slightly phenolic odor.

GL-70 - An additive in Gleem toothpaste in the 1950s, and was advertised as its unique decay and mouth-odor fighting ingredient. Whether or not GL-70 was a genuine ingredient is unknown.

Dermasil - Medicated lotion.

Vitrol-D - Vitamins added to hair products Calcium Citrate 1000mg +Vitamin D3 200 I.U + Zinc Sulphate 4mg + Magnesium 100mg

Lanolin wave - A yellow waxy substance secreted by the sebaceous glands of wool-bearing animals. Lanolin and its many derivatives are used extensively in both the personal care and health care sectors.

Boo-boop - Type of razor used to shave

Tufsyn – Used to strengthen the rubber in tires made by Goodyear

Retsyn - Green flecks added to breath mints to absorber bad breath

Acrylan - Acrylic yarn fiber similar to nylon

Marfac - Vintage oil and gas ad marfak, or marine facility

Melmac - Inexpensive dinnerware made from melamine resin

Orlon - Acrylic fiber, crease resistant

Korlan – A type of tree that grows tropical fruit

Accutron – A type of watch that uses vibrations to keep time

Teflon – Used on cookware for non-stick cooking under high heat

Ban-Lon - Pullover shirt made of artificial fiber.

Blue Magic whitener - Cheer Blue, white magic laundry detergent

Fastback - Ford Mustang that has a solid curve from the roof of to the car to the end of the trunk.

Wide-Track  - Type of racing tires with a fatter area that drives on the ground.

Autronic Eye - An automatic headlight dimming system

Platformate - An additive in gasoline to make the vehicle drive better, made by shell

It goes two miles more - Super Shell company ad

Nasograph – A device made for the breath better ad to show that using their product makes them breathe better.

Naugahyde - An American brand of artificial leather

The giant who lives in my washing machine - Salvo laundry detergent, who promised to "Put a giant in your washer!"

Jolly and Green - The Jolly Green Giant, the face of a canned vegetable company.

tiger who causes my gas tank to flood – ESSO power in your tank

handsome white knight - Ajax white knight mascot, cleaning products, ad targeted house wives

Man with the eyepatch – Mascot for Hathaway button down shirts

That nut who flies into the front seat for Hertz - Hertz (Let Hertz Put You in the Driver's Seat)

Volkswagen Slug Bug Super Bowl Commercial

Owning a Volkswagen Beetle myself I found this commercial funny and real. I have always liked Volkswagens and their commercials. When I drive my beetle down the street and I pass people walking I can always rely on looking back in my rearview mirror to see someone getting slugged. This commercial advertisement showed that there are a lot of people out there that play the slug bug game. The most important thing in this super bowl commercial is that Volkswagen opened up the game of slug bug. They are now saying to give the person next to you a punch whenever you see a Volkswagen, and not just the beetle but also any one of the 13 models that they have to offer. They didn’t focus on just one Volkswagen model, but all of them. Doing so opened up a larger market for the advertisement verses other Volkswagen commercials that tend to focus on just one model. For example there is a commercial for the VW Touareg model, which focuses on targeting expecting mothers or women who want to get pregnant just so they can get the new Touareg. This was a good advertisement for Volkswagen to show during the famous super bowl commercials because a lot of people can relate to it. There are many different types of people in the commercial such as young and old, men and women, and different ethnicities and cultures. They also showed hummer in the characters that were giving the punches. They showed a little boy slugging his grandpa in an area that shouldn’t be punched, and also a pregnant woman in labor out of nowhere punched her husband who is driving them to the hospital. There is always time to play slug bug and now the game has opened up to more Volkswagen lovers.