The Got Milk? Campaign caught my interest because it is such a short slogan. The print ad’s and television commercials I have seen up until now have always led me to believe that the advertisements were to show that drinking milk is good for your health and bones. While doing more research on the Got Milk campaign I have learned that the first got milk commercial (below) is suggesting that if the guy in the commercial had a full carton of milk he could have gotten the answer right because he would have washed down his peanut and butter sandwich faster than without it. I also found in my researches of this campaign that they aren’t really advertising milk to make people healthy, they are promoting it for the sole purpose to sell more milk. “This is our objective statement today: Sell More Milk. Everything that we do, every moment that I spend, gets filtered through this objective. If it doesn't sell more milk or have the potential to sell more milk, we won't do it - it's that simple.”
Wendy’s Where’s the Beef? Advertisements are also a good example of a short and simple slogan that attracted attention. Wendy’s wanted to stand out from the thin beef patties from Burger King and McDonalds so they advertised their thick patties and in a way to attract the fast food eaters of the United States. I found in a blog at americamthinker.com “We were red blooded Americans, by God, proud and vigorous, with hearty appetites for red blooded all American beef!” This is true, but it also stirred up some negative thoughts from vegans and vegetarians and people who are just against eating cow and slaughterhouses. This led Wendy’s to lay off their Where’s the Beef commercials but who ever said that bad publicity wasn’t good publicity.
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