Week 9 EOC: For Those Who Think Young

Is advertising today aimed at younger people more than in the past?

In 1961 Pepsi Cola had a commercial and advertising campaign called For Those Who Think Young. This campaign targeted a younger crowd as well as young families, based on the people in the advertisements and the lyrics of the commercial song. They targeted the younger crowd because it was a sugar filled carbonated drink that was fun.

Today, there are a lot of advertisements that are targeted at a younger market crowd as well as many other types of consumers and consumers that have different incomes, who are different races, consumers who have different interest, and other variables that marketing can be broken down into for different categories.

I think that a younger aged market is being targeted more than ever. Weather the young consumer had an income or not, their parents most likely do. This leads to products being bought that were aimed at the younger consumer, reasons for being that maybe the parents wanted their children to have the things that they never got, or that the targeted younger crowd had worked hard to save money to get the product that they wanted. Another reason that there is so many products aimed at younger people could be that they don’t full understand the difference of needs and wants, therefore they might be under the impression that they need everything.

There is also a lot of advertising that targets other ages as well. Cars, jewelry, medications and supplements, food and beverages, and vacations are all targeted to people 30 years of age and up.

Today, there is more advertising going on than there has ever been. I think it is fair to say that there is advertising aimed at all different ages from toddlers to seniors and of all different lifestyles. People are more individualistic than ever creating thousands of different markets, pretty much a market for every interest. There is no one-way to market everyone through one strategy or visual in advertising.