Product: Maybelline New York Great Lash Waterproof Mascara.
Maybelline New York Great Lash Mascara is known as America’s favorite mascara and a tube is sold every 1.7 seconds. Although it doesn’t seem like they have any problems selling the mascara, from my researches I think that the product could form a more appealing and creative image. From the Maybelline website I found this description for their Great Lash waterproof mascara.
That was all that the page displayed about the product, which is a great product that I think needs a better slogan behind it. They need to be more creative with their advertisements and work on targeting more consumers. Their competitors Cover Girl and L'Oréal both have commercials that really grab my attention so I know that Maybelline's Great Lash Waterproof Mascara can compete with their advertisements. My pitch for this product is this:
Whether you are crying from breaking up with your boyfriend or laughing so heard your eyes start to water, Maybelline New York Great Lash Waterproof Mascara stays on your lashes and doesn’t run down your face, helping you keep your cool.
The advertisement for this product will show a young woman that has been crying with black eye makeup and mascara running down her face and then will show her again after she has applied Maybelline New York Great Lash Waterproof Mascara without eye makeup running her face. There can be many different variations of this advertisement such as showing a before and after of a woman that is in the rain, a woman that is laughing so hard she is crying, and a woman that is sweating from the heat of a hot summer day.
New Slogan: Laugh, Love, and Cry. Maybelline New York Great Lash Waterproof Mascara.
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