Women are in advertisements for all different types of products and services. A big role that women play in advertisements is to influence the consumer on many different levels, needs, and wants. ABC news said, “Woman's domesticity was implicit in the whole genre of 1950s ads.” In the 1950s, women were wanted by society to be kept at home and be housewives and mothers. It was not uncommon to see women in advertisements for cleaning products during that time, because women were being influenced to be happy housewives. As time progressed the social revolution if the 1960s made women step out of the house and start to fight for what they wanted to pursue. Advertisements during this time showed women with an outgoing and fun attitude or personality. Some common uses of women in advertising that can still be seen is ads to day for example could be an advertisement for a women’s beauty product will show an attractive women looking flawless, happy, and sexy to make the women who are looking at those advertisements want to be that women, which influences the purchase of the product, which is called “femalecommunicating to female.” Women are also used in advertisements that are targeting men, for example an ad for beer may feature a sexy woman along side the guy drinking, to make the men who are seeing the ad think if they drink that beer they can have beautiful women. Today the use of women in advertisements where the women is playing the role of a housewife or mother are not quite as popular as they were but “Traditional sex role model, however,still dominate the pages of most women’s magazines.” A good example of a sex role model influence in women and advertisement would be Victoria’s Secret. If you think about it they are selling sexy not just undergarments.
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